
Kendall Jenner is the biggest model on Instagram, the app’s end-of-year data proves. Among her fellow models, the 22-year-old has the most followers, the most mentions, the most-liked photo and the most followers gained in 2017. Other It Girls like Gigi and Bella Hadid, Emily Ratajkowski, Hailey Baldwin, Ashley Graham and some Victoria’s Secret Angels follow closely behind on the lists.
However, the most-engaged category—which factors in the amount of likes and comments in relation to the user’s number of followers—is where up-and-comers shine. Julia Ratner (34k followers) and Mayowa Nicholas (49k) top the list, even though their follower count is much lower than Jenner’s or Hadid’s millions.
The data was based off of findings from January 1, 2017 through November 17, 2017, according to Instagram. Overall, the biggest users on the app come as no surprise, as Selena Gomez retains her top spot as the most-followed user (with a whopping 130 million followers) and Beyoncé’s pregnancy photoshoot takes the crown as the most-liked photo of the year (and ever) with 11 million likes and counting.
As far as the fashion world goes, the biggest designers on Instagram were also no-brainers, as household names like Chanel and Dior and celebrities like Victoria Beckham came out on top. Take a look at the full lists below.