If you think you might be in need of New Year’s fitness motivation, perhaps Dior has just the stylish thing to spur you on. Dior Homme has created its first ever BMX bike via a collaboration with Parisian company Bogarde.
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The chrome-tinted, limited-edition bike comes in the brand’s black and red house colours and the logo is printed on the handlebars and metalwork. Only 70 of the bikes will be produced, retailing at £2,200, and available upon request at selected Dior Homme stores from 7 December. News of the project was first teased by creative director Kris Van Assche back in October.
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The label’s take on the item was inspired by 90s’ street culture – a theme that often dominates Dior’s menswear collections. Patrick Demarchelier was enlisted to shoot the launch campaign, a moody black and white shot where a model poses on the bike.
This article originally appeared on Harper’s BAZAAR UK.
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