lanvin, bouchra jarrar
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Bouchra Jarrar is leaving Lanvin after just 16 months as its creative director. Her reasons for leaving are not yet known, reports the Business of Fashion.

The designer closed her eponymous label to join Lanvin in March 2016, when she replaced the much-loved Alber Elbaz. Revenues at the French fashion house fell drastically by 23 percent in 2016, down to €162 million after a net loss of €18.3 million. Comparatively, in 2015 it reported a profit of €6.3 million.

Jarrar alluded to troubles at the label in March this year.

“I have pressure,” she admitted in a March interview with the South China Morning Post. “I wanted to dedicate my whole self to Lanvin, to relaunch the maison and brand, so I shut my own label down… But I need the whole house’s support; alone it’s impossible.”

Her minimalist, artfully-made streamlined tailoring marked a new direction for Lanvin, which had previously been known for its super feminine, draped cocktail dresses.

From: Harper’s Bazaar UK

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