Britney Spears Just Landed Her First Major Fashion Campaign

Those runway videos on Instagram have finally paid off

Britney Spears

Photo: Peter Lindbergh

Great news for fans of Britney Spears‘ epic runway modeling videos (so basically, great news for all of us): the Princess of Pop just landed her first major fashion campaign for Kenzo.

The singer took to Instagram to reveal her new campaign for the brand’s La Collection Memento N°2, photographed by Peter Lindbergh. In the first image shared, Britney gives us some early 2000s vibes in a denim trucker hat and cropped green sweatshirt that shows off her lower back tattoo.

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Yesterday, the brand teased their A-list casting on Instagram with a quick video showcasing the “mystery” star (but really, who couldn’t recognize Britney’s runway walk and blonde waves from a mile away?).

Perhaps the greatest part of the campaign, however, is the recreating of her famous all-denim red carpet look from the 2001 American Music Awards. The singer poses in a denim hat, denim jacket, denim over-the-knee boots and even denim underwear in another image from the series of photos.

Britney Spears

Photo: Peter Lindbergh

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Britney Spears

Photo: Peter Lindbergh

The campaign marks Britney’s first fashion ad since her Candie’s campaigns in the early-mid 2000s. Though in the past she’s fronted many ads for her Candie’s x Kohl’s collection and vast lineup of fragrances, this marks the singer’s first campaign for a major fashion brand.

Britney Spears

Photo: Peter Lindbergh

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The campaign marks Britney’s first fashion ad since her Candie’s campaigns in the early-mid 2000s. Though in the past she’s fronted many ads for her Candie’s x Kohl’s collection and vast lineup of fragrances, this marks the singer’s first campaign for a major fashion brand.

This article originally appeared on Harper’s BAZAAR US.

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