Photo: Getty

Carven has hired the former Dior designer Serge Ruffieux as its new creative director. He replaces Alexis Martial and Adrien Caillaudaud who left the fashion house last October.

“I am thrilled to embrace my new creative role at Carven, feeling a real affinity for Madame Carven and her vision of fashion,” said Ruffieux. “I look forward and am very honored to be leading the creative direction of the house as it enters a new chapter.”

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Prior to his new appointment, Ruffieux had worked at Dior for 10 years, helming the brand between Raf Simons’ exit and Maria Grazia Chiuri’s arrival.

He will begin at Carven on February 1 and his debut collection will be resort 2018. His first show will be held during the spring/summer 2018 Paris schedule.

“It is with great pleasure that I welcome Serge Ruffieux as the new creative director of Carven,” said its CEO Sophie de Rougemont. “His innate sense of modernity married to his impeccable and exacting couture techniques are in absolute synchronicity with Carven’s fabled heritage of Parisian chic and effortless elegance.”

Carven had seemingly lost its allure since the 2014 departure of Guillaume Henry, who attracted a wide following for his take on casual style. A new chapter under fresh eyes could be just what the house needs.

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Carven SS17
Photo: Getty

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From: Harper’s BAZAAR UK