After a successful run at London’s Saatchi Gallery, Chanel’s ‘Mademoiselle Privé’ will soon begin a new chapter in Seoul, South Korea. From 23 June to 19 July 2017, visitors will be transported into the rarefied universe that now surrounds the world’s most famous interlocking Cs. As part of their odyssey, they will also get to see the creative forces that sparked some of Chanel’s most iconic creations — courtesy of both its namesake founder, Coco Chanel, and its current Creative Director, Karl Lagerfeld. BAZAAR will be on site to discover the this multi-sensory exhibition (just head on to our Instagram, @harpersbazaarsg, for by-the-minute updates), but before the curtains are lifted on ‘Mademoiselle Privé’, here are five things you need to know.
1. IT WILL BE HELD AT D MUSEUM
Located in the cool district of Hannam-dong, D Museum is one of the metropolitan city’s newest and hippiest exhibition venues. Nestled just beside a chic residential neighbourhood, it’s also an offsite space to Daelim Museum, South Korea’s foremost museum dedicated to photography.
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2. TAKE MORE THAN A WHIFF OF THE CHANEL NO. 5
Created in 1921, the Chanel No. 5 fragrance is unforgettable as it is enigmatic (remember this short film starring Nicole Kidman that proved exactly just that?). Visitors at ‘Mademoiselle Privé’ will partake in a unique olfactory journey that sees many of the perfume’s ingredients interpreted in many artistic ways.
3. SEE FANTASY COME TO LIFE WITH CHANEL HAUTE COUTURE
There’s no denying that Chanel’s haute couture collections are what dreams are made of. And in the years since Lagerfeld has been at the helm, he has dreamt up collection after collection that pushed the boundaries of craft at the House. Two rooms will be dedicated to showcase 12 beautiful couture creations that are the result of his tireless imagination.
4. YOUR FAVOURITE KOREAN CELEBRITIES WILL BE THERE… SORTA
Besides photographing stunning portraits of Kristen Stewart to Lily-Rose Depp, Lagerfeld has also lensed a series of polaroids starring Korean fashion royalty such as G-Dragon, Irene Kim and Soo Joo Park — all wearing the “Bijoux de Diamants” collection, the jewellery range that first greeted the world in 1932.
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5. DOWNLOAD A SPECIAL APP TO GAIN ACCESS TO THE EXHIBITION
Admission is free, but you’ll first need to download a free application for your mobile phone to schedule a visit to ‘Mademoiselle Privé’. Exclusive interactive content will also be made available to you as you make your way around the exhibits. Here’s the best part: You can use the app to book a spot to the special workshops that delve into the exceptional savoir-faire of Chanel metiers such as Lesage (embroiderer) and Lemarie (feather and flower maker). Limited slots are available during each session, so you’ll have to act fast. But trust us, you’ll love every single minute of it.
For more information, visit http://mademoiselleprive.chanel.com/en/
By Gerald Tan