Paris added another site of French luxury to its map with the opening of a multi-floor Chanel boutique at the new Galeries Lafayette department store on March 28, 2019. Located on the famed Champs-Élysées, the vast space of Chanel at Galeries Lafayette references the maison’s Parisian roots, with an elegant main promenade that brings symbols of the city within its walls. The grand store will house Chanel’s Spring/Summer 2019 ready-to-wear collection, complete with elements evocative of the beach to reference the runway show that took place last October.
The focal point of the retail respite is a sculptural, gold Eiffel Tower emerging from sand. Surrounded by mannequins dressed in black, white, and neutral looks from the Spring collection, the display merges urban Parisian life with the dolce vita tones of Chanel’s seaside paradise.
Adding to the atmosphere, the second floor of the store features six nostalgic pop-ups inspired by the beach theme, featuring displays comprised of sand and Plexiglas that mimics tropical waters. Within these tableaus, mannequins model the seasonal tweed suits, poplin cotton tops, and airy chiffon dresses from the Spring collection, complete with sunglasses, straw hats, and other sun-ready accessories.