Chanel has released four exclusive teaser videos for its new campaign celebrating legendary founder Gabrielle (Coco) Chanel, and launch of its new bag bearing her name. The short clips feature four regular Chanel faces: Cara Delevingne, Caroline de Maigret, Kristen Stewart and Pharrell Williams.
“Everyone called her Coco but her real name was Gabrielle,” explains Chanel creative director Karl Lagerfeld. “It’s the perfect name for a handbag that has all the codes of Chanel.”
Each video was created to highlight each of the unique personalities of the campaign stars, all described as “friends” of the fashion house. Watch below:
From: Harper’s BAZAAR US