Exclusive! See The Making Of Coach’s Selena Grace Bag

What do you get when you combine the talent of one of the world’s biggest pop stars—and Instagram’s most followed person ever—with the know-how of an American leather goods brand? A collaboration that’s destined to make headlines, that’s what. Selena Gomez has teamed up with Coach to create the Selena Grace bag, a sophisticated carryall that’s part of a collection that also includes small leather goods and other accessories.

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Selena Grace bag, Coach. Photo: Courtesy of Coach

“I’m very excited for everyone to finally see the design [Creative Director] Stuart [Vevers] and I worked on together. I can’t wait to carry it—it’s totally versatile, perfect to wear day-to-night and it goes with everything,” Gomez explained.

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Sleek lines give the bag a fuss-free air. Photo: Courtesy of Coach

Named after the singer-actress and the “quality she most embodies”, the structured bag is roomy enough for all your daily essentials and should also appeal to women from all walks of life. What’s more, Gomez has added some thoughtful touches to the bag: There’s a tag with her signature, a patch bearing the message, “To be you is to be strong”, is sewn inside the bag’s compartment, plus the handwritten phrase, “Love yourself first” is also embossed on the base of the bag.

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Small details matter. Add that with an empowering message and you get a winning combo. Photo: Courtesy of Coach


The embossing is also done on the Selena wristlet bag, a different style that’s available in the collection. Photo: Courtesy of Coach


Gomez’s signature is one of the finishing details on the bags. Photo: Courtesy of Coach

Mark your calendars: The Selena Grace bag is available in Coach stores worldwide from 1 September, while limited quantities will be available for pre-order here beginning 24 August.

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