First, there was the staging of Gucci’s Cruise 2017 show inside Westminster Abbey’s the Cloisters. If that isn’t telling of Creative Director Alessandro Michele‘s fascination with the Land of the Union Jack, the Italian brand has just announced that it will be working side by side with Chatsworth House (below) on a special three-year partnership that aims to support more cultural endeavours on the estate.
According to an official statement, this collaboration is one of the ways Gucci—and Michele, of course—wants to “engage with British culture in a broad and genuine way”.
Located in Derbyshire, England, and once the home of the late Duchess Deborah Devonshire, this grand piece of architecture from the sixteenth century now serves as a stunning backdrop for galleries and exhibitions. You’ll be seeing lots of the Chatsworth estate splashed about in magazines and billboards come Cruise season—as part of the partnership, Gucci will also lens its oft-whimsical advertising campaigns around the estate.
By Gerald Tan