Coinciding with International Women’s Day (March 8) and Women’s History Month, the Tory Burch Foundation is launching a new campaign, #EmbraceAmbition, to empower women across the globe.
The concept was inspired by Tory Burch’s personal experience being a female entrepreneur—it aims to address the negative stereotypes that ambitious women face in comparison to that of ambitious men.
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To kick off the new initiative, the designer enlisted an all-star cast of influential women (and men) to appear in a new PSA. Julianne Moore, Kerry Washington, Reese Witherspoon, Yara Shahidi, Gwyneth Paltrow, Diane Kruger, Gabby Douglas, Sheryl Sandberg, Melinda Gates, and of course Tory Burch herself, are amongst those featured in the new video.
To participate in the #EmbraceAmbition campaign, you can go to EmbraceAmbition.org to take the pledge and share your own ambitions on social media. Additionally, you can shop to support the cause with Tory Burch’s Embrace Ambition T-shirts and bracelets. 100 percent of proceeds will be donated to the Tory Burch Foundation, which seeks to empower female entrepreneurs across the world.
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From: Harper’s BAZAAR US