Global fashion retailer H&M celebrates its partnership with Zalora Singapore with a limited edition collection, available exclusively on the Southeast Asian e-commerce website. The lineup will also be available to customers in Malaysia.

The capsule collection makes a case for contemporary, stylish and festive apparels—think classic silhouettes featuring luxurious jacquard prints, intricate embroideries, ruffles and billowing bishop sleeves in summer-friendly fabrics. Lush kaftans, floor-sweeping dresses, blouses, trousers and skirts reminiscent of Marrakesh complete the collection. Pieces from the collection feature a mix of bright pastel and monochrome colour ways, as well as electric colours such as aqua, fuchsia and green. 

From now till 25 April, shoppers on H&M Zalora Singapore can enjoy a 20-percent discount and 5-percent cashback when making purchases.


More On The Collaboration

Swedish apparel giant H&M announced its partnership with e-retailer Zalora in Southeast Asia—namely Singapore, Malaysia, the Philippines and Indonesia—earlier this month.

This means that H&M fans will now have access to its wide range of product offerings on Zalora across all categories—from womenswear to menswear to childrenswear. The tie-up is set to reach 400 million consumers across the region.

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“Following our success in the Philippines these past months, we are excited to continue strengthening our partnership with Zalora by further extending our footprint across Southeast Asia,” says Oldouz Mirzaie, Regional Manager of H&M South Asia and Pacific in a press statement. “Backed by their strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com.” 

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“We are excited to continue working with a globally renowned fashion brand like H&M and bring their extensive range to over 400 million digital consumers in Southeast Asia. As the largest online fashion and lifestyle vertical in the region, we will leverage our deep local expertise and strong fulfilment and logistics network to support H&M as they continue their strategy of integrating offline and online retail,” shares Zalora’s CEO, Gunjan Soni.