LVMH Launches New Luxury Shopping Website

Luxury fashion conglomerate LVMH is attempting to revolutionise the e-commerce world with the launch of its own shopping website.

The venture - named 24 Sevres - is part of a collaboration with French department store Le Bon Marché, and takes its name from the store's Paris address, 24 rue de Sèvres. Launching early June, the website will stock over 150 luxury brands, including Louis Vuitton and Christian Dior, across the women's fashion, accessories and beauty categories.

"Our clients are highly sophisticated and always in search of creativity and innovation. With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris," said Bernaud Arnault, chairman and CEO of LVMH. Shopping at Le Bon Marché is a special and unmissable experience for both local and international clienteles. With 24 Sèvres, our clients can now enjoy this unique feeling every day and night, worldwide."

LVMH claims that this new offering will promise "standout customer service", including click-and-collect in Paris, express delivery across 75 countries and a team of Parisian fashion experts available via web chat - in both French and English.

"The Internet has evolved from a text-driven editorial medium to an imagery and video-based one," said Ian Rogers, chief digital officer at LVMH. "We felt it was time to take our expertise in visual merchandising in the offline retail world and transform it online."

The website will also feature "thoughtful collaborations" with artists and innovators, applying "a cultural twist to fashion" through daily content across all platforms.

24 Sèvres will be available second week of June at 24sevres.com and via an iOS application.

From: Harper's BAZAAR UK

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