On Wednesday, Meghan Markle stepped out for an stylish spring ensemble turned many a fashion head.. Arguably garnering more attention than the political event itself, the bride-to-be’s
The entire outfit was a total knock-out, but what caught the attention of most Markle style followers was the future Duchess’ black-and-white stripped cross-body bag, credited to the relatively-unknown (at least in America) Australian brand, Oroton.
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Priced at an attainable $221, the Avalon Zip Top color-blocked Crossbody sold out just hours after Markle styled it; though it appears to be available for backorder on the Oroton retail site, for those who don’t mind a August 2018 delivery wait.
Likely to the credit of “the Princess effect,” the sudden boost in sales from the Markle accessory sighting could be a huge financial game-changer for the Australian label.
Founded in Sydney, Australia, Oroton established early success as reputable name in luxury accessories and leather goods. But with the recent shift in fashion’s global landscape, the time-honored brand hit a sales slump. Last year, after falling victim to competition from big-name bag retails (think: Michael Kors and Coach), Oroton announced it was entering into voluntary admission(basically, signaling early-onset bankruptcy).
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Luckily, it looks like Markle’s recent brand endorsement may have been the unexpected miracle bail-out the Aussie label needed to rebuild their legacy in today’s tumultuous retail market.
According to The Sunday Morning Herald, Oroton’s chief executive Ross Lane said Markle wearing their bag came as a pleasant surprise and it was a “huge endorsement of our new creative direction.”
Moreover, to the benefit of royal fashion fans, the publication also reported that the brand’s coveted two-toned Avalon bag will be restocked ASAP, in light of the new-found post-Markle demand.
Statistics simply don’t lie, people love shopping like the royals.
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This article originally appeared on Harper’s BAZAAR US.