As part of the denim brand’s demonstrated commitment to sustainability, Mother has launched its second environmentally minded capsule collection. This time, the 14-piece collection will benefit the Sierra Club and was created in collaboration with model, actress, and environmental activist Carolyn Murphy. It’s available exclusively through Mother and Net-a-Porter, with the brand donating US$50,000 to the Sierra Club—including the nonprofit’s 30×30 initiative to protect 30 percent of U.S. lands and waters by the year 2030, intuitively explaining the collection’s vintage Americana theme.
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Given the fashion industry’s well-documented detriment to the environment—through issues such as emissions, resource usage, and waste—Mother is taking a noted stand as an industry leader, shifting the lucrative industry toward a more earth-friendly status quo. Following the brand’s announcement of the 60 percent upcycled capsule 60% Mother, this can be seen as the next step—entirely sourced from upcycled (reused) materials. Murphy, a longtime environmentalist, was, of course, a natural collaborator for this capsule.
“Working with Carolyn was effortless,” Tim Kaeding, creative director and cofounder of Mother, says. “Her classic style and love and appreciation for American vintage led the creation of this capsule, which we nicknamed, Homegrown.” Together, they reused materials from vintage pieces, rag house deadstock, and Mother’s own damaged and overstock fabrics to create pieces that pay homage to the very land that the Sierra Club has been working to conserve since 1892. “We are so proud that part of this partnership supports the Sierra Club to help their efforts in protecting our climate, lands, and waters,” Kaeding says. “It’s a reminder that through local efforts, we can all make global impacts.”
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“This capsule is an ode to America,” Murphy says. “I love the concept of an American denim brand salvaging and reinterpreting classics like a white button-down, embroidery, quilting, and bandanas.” While these do reflect notable trends du jour, the significance and symbolism runs much deeper. “It was incredible to spend time at local rag houses and see how much excess there is, and to work with Mother to find ways to repurpose and give it new life.”
Distributed throughout the collection, you will find themes of deconstructed and re-envisioned quilt work, bandanas, and denim, along with Murphy’s own sketches of birds and florals embroidered into the garments. Notable pieces include a reconstructed men’s oxford shirt, a color-blocked sweatshirt, sweatpants made of deadstock fabric, reworked skirts, jackets, dresses, and over-dyed tees, all ranging in price from $50 to $495.
Inherent in the project is the notion of reinvention—not just of old styles, or even the notion of repurposing, but the sense of hope that can come from redesigning a more sustainable future in fashion. One of the central tenets of creating a more circular fashion economy is extending the product life cycle of high-quality garments, emphasising reuse whenever possible.