Nike has tapped FKA Twigs for its newest campaign, but she did more than just appear in the ads. The music artist concepted, directed, co-created and soundtracked the entire project, titled “Do You Believe in More?” Her hand in the work is obvious, as the images reflect her unique, gritty-meets-ethereal style.
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The singer, dancer, musician and director gathered 12 unconventional athletes ― from krump dancer Saskia Horton to karate world champion Jay Kirton — to defy stereotypes on what it means to be athletic. “It’s about what you do in fitness gear,” Twigs (born Tahliah Debrett Barnett ) said in a statement. “To me they represent ‘modern movement,’ which I define as exploring any genre of sport without boundaries,” she added.
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In the ads, styled by Matthew Josephs and shot in Mexico City, the athlete models wear Nike gear with cut-outs and layers, adorned with metal bib necklaces, rustic bangles, metallic face paint and, at times, facial jewellery.
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Twigs makes a stunning cameo, too. The 28-year-old is known for her eclectic, genre-bending music, but she’s also been making an imprint on the dance scene. Besides performing routines at her live shows, she’s recently hosted a dance workshop in Baltimore and released a self-directed a short film called Soundtrack 7, a 35-minute montage of dance performances.
To top off the campaign, Twigs also performs in an eccentric, choreographed dance video with the campaign stars. Watch below and be mesmerized.
From: Harper’s BAZAAR US