Nike Has Launched A Millennial Pink Collection

They call it 'chrome blush'

Nike

Photo: Nike

It would seem Millennial pink isn’t going anywhere, with Nike launching a new collection dedicated to the hue. The 24-piece Chrome Blush collection includes trainers, tees, sports bras and even a water bottle in the particular shade of pink.

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Nike

Photo: Nike

The collection is available on the Nike UK site. To promote the line, Nike has released a series of adverts featuring international athletes such as Olympic swimmer Kapas Boglarka, yoga instructor Klara Pokorna, and dancer and choreographer Jana Vrána.

Featuring accents of black, grey, silver and rose gold – prices start at £17.95 for he water bottle, going up to £129.95 for the Retcon DSX Flyknit (below).

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Nike

Photo: Nike

The tagline for Nike’s new collection is: “Where strength meets style”. The Chrome Blush line follows other fashion-inspired releases, including collaborations with designers Olivier Rousteing, Jun Takahashi, Kim Jones and Riccardo Tisci to tie in with last year’s summer Olympics.

Nike

Photo: Nike

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From: Harper’s BAZAAR UK

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