In a bid to expand its reach in the Asia-Pacific region, Pepsi has appointed the girls from South Korean girl group Blackpink as its APAC brand ambassadors. The partnership features limited edition products—in Blackpink branding, of course—and a cross-platform campaign titled Go All in For What You Love.
Related article: Exclusive! Blackpink’s Lisa On Her Personal Style And Becoming Celine’s Global Ambassador
The campaign video shows members Jennie, Jisoo, Lisa and Rosé powering through their busy schedule with a can of Pepsi in hand — from being on set to dress rehearsals and a live performance.
Related article: Jisoo From Blackpink Is Starring In A New Korean Drama
“Blackpink’s touching story of grit, tenacity, and resilience over the years to realise their dream ultimately put them on the road to stardom, and that is exactly the admirable traits that can resonate with the younger generation and inspire them to emulate their idols,” said Salman Butt, Senior Marketing Director for PepsiCo APAC in a press statement.
Related article: How To Cop The Ingénue Look Of BlackPink’s Jennie
Pepsi will be launching limited edition Pepsi x Blackpink products in participating 7-Eleven stores exclusively in Singapore and Malaysia. So keep a lookout for “Blackpink in your area”.
