In a bid to expand its reach in the Asia-Pacific region, Pepsi has appointed the girls from South Korean girl group Blackpink as its APAC brand ambassadors. The partnership features limited edition products—in Blackpink branding, of course—and a cross-platform campaign titled Go All in For What You Love.
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“Blackpink’s touching story of grit, tenacity, and resilience over the years to realise their dream ultimately put them on the road to stardom, and that is exactly the admirable traits that can resonate with the younger generation and inspire them to emulate their idols,” said Salman Butt, Senior Marketing Director for PepsiCo APAC in a press statement.
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Pepsi will be launching limited edition Pepsi x Blackpink products in participating 7-Eleven stores exclusively in Singapore and Malaysia. So keep a lookout for “Blackpink in your area”.