Prada will be adopting the streetwear ‘drop’ model to launch Timecapsule, a new series dedicated to knitwear. Fifty limited edition items in numbered quantities will be available for purchase on Prada’s refurbished e-commerce site on the first Thursday of every month, at 10pm local time, and for 24 hours only.
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The first drop in 2021 is happening tomorrow (Jan 7) featuring a wool cardigan in a vintage-inspired silhouette sporting Prada’s proprietary geometric pattern in jacquard. Other features include a ribbed collar, cuffs, hem, a front-zip closure, and an inlay logo.
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The next drop will happen on Thursday, 4 February 2021, so mark your calendar and set your alarm.