Standing alongside the likes of Gucci’s Alessandro Michele, Jack McCollough and Lazaro Hernandez, the creative duo behind Proenza Schouler, are making it their mission to fight for gun control, by way of fashion.
The New York-born brand has just announced the launch of two new politically-minded graphic tees, as additions to the existing PSWL (Proenza Schouler White Label), in an effort to raise awareness and support for gun violence prevention.
Available in black short-sleeved and white long-sleeved varieties, the logo design affixed both shirts depicts an image of a gun stamped with a bold red cross.
More than just a wearable statement, the label seeks to give more to the gun-control cause, pledging to donate 100 percent of the PSWL Benefitting Everytown t-shirt proceeds to Everytown, a movement of Americans working together to end gun violence and build safer communities.
Citing the brand’s American establishment, the team behind Proenza says they feel a sense of responsibility to use the platform to speak out for the prevention of future gun-related crimes in the United States.
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PSWL benefiting @everytown We stand together against gun violence All proceeds from #pswl gun violence prevention t-shirts to support @everytown Photographed by @danielericweiss #psstandswith #marchforourlives #endgunviolence Available now online at https://proenzaschouler.com and at our Greene St. store in NY
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“As an American company, we believe that every person, young and old, has the right to feel safe at all times,” the label released in a statement today. “There have been too many lives lost and voices silenced due to gun violence in the U.S. We have chosen to speak up and have been inspired by Everytown‘s mission to mobilize for policy change across communities. It is with this intent that we use our platform to support the intersectional principles that we believe in.”
Available for purchase online or in-store at Proenza Schouler’s 121 Greene Street New York City location, the T-shirts will be sold for $90 each, with all proceeds donated directly to Everytown and the continued fight for gun-control in the United States.
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