As more and more designers continue to relocate their New York Fashion Week show venues, Ralph Lauren is the latest to follow suit. But instead of heading to Los Angeles or Paris, the designer is venturing upstate.
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According to WWD, Lauren will stage his Fall 2017 see-now, buy-now show at his private garage located in Bedford, New York on September 12th at 7 PM. The garage houses Lauren’s personal automobile collection, which will serve as the backdrop to the runway. One of the most expensive car collections in the world, Lauren’s rare automobiles include Ferraris, Bugattis and Bentleys dating back to the ’20s and ’30s.
To coincide with the masculine-meets-feminine theme, the brand will also be showing itsPurple Label menswear collection alongside its womenswear for the first time.
Topping off the sure to be chic affair, the show will reportedly be followed by a private formal dinner. Leave it to Ralph Lauren to one-up everyone before NYFW even begins…
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From: Harper’s BAZAAR US