Update: The songstress-turned-designer dropped some new smoking hot teaser images of the collection on the Savage x Fenty brand Instagram, announcing that the line will be inclusive, catering to both straight-sized and plus-sized women.
We already had an idea the size range would be diverse. Weeks ago, Mic pointed out that on the Savage x Fenty website, when fans were prompted to enter their email to get more info about the collection, they were also asked to enter their bra and underwear size. The list of options ranged from 32A to 44DDD for bras and XS to 3X in undies. “Other” is also an option in both categories.
The options served as a hint at the IRL size range for Rihanna’s lingerie collection, adding further proof that the BadGal values inclusivity. She did the same thing with her makeup line, Fenty Beauty, where she debuted 40 shades of foundation to encompass a diverse consumer base.
Original: It’s official: Rihanna’s Savage x Fenty lingerie line launches worldwide on May 11. (That’s leas than 16 days away.) The singer-turned-designer announced the launch date on Instagram this afternoon with a sneak peek at one of her boudoir pieces—a sultry and sheer, pink floral bodysuit.
Early in March, there was mounting speculation that Rihanna might be launching her own line of intimates. In the weeks following the initial fashion retail rumors, it was radio silence from both the musician turned beauty mogul and the supposed-retailers.
But now we have official confirmation from RiRi herself that the rumors were true—the Badgal’s launching a Savage x Fenty lingerie line.
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Taking the news to Instagram, Rihanna posted a cryptic video teaser of her new fashion label venture. With the caption: “we bout to light this up sis!!? … introducing @SAVAGEXFENTY lingerie coming soon. sign up now at SAVAGEX.com !!,” The promo video flashed the ‘Fenty’ brand label and showed time-lapse clips of models sporting, what appears to be, lacy, pale pink lingerie.
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The best part? It looks like the collection is going to be size-inclusive. Mic points out that on the Savage x Fenty website, when fans are prompted to enter their email to get more info about the collection, they’re also asked to enter their bra and underwear size. The list of options ranges from 32A to 44DDD for bras and XS to 3X in undies. “Other” is also an option in both categories.
If this is a hint at the IRL size range for Rihanna’s lingerie collection, it’s just more proof of how much the BadGal values inclusivity. She did the same thing with her makeup line, Fenty Beauty, where she debuted 40 shades of foundation to encompass a diverse consumer base.
After previous speculation, and boundless retail success with both the rapidly- growing Fenty Beauty line and her ’90s-inspired athleticwear collection with Puma, it comes as no surprise that Rihanna is expanding her branded empire.
In the past three years, the Barbadian singer has proven her impeccable ability to generate brand buzz and unprecedented revenue, without sacrificing diversity. Her inclusive Fenty makeup line just launched in September of 2017, but it’s already on track to outsell Kylie Jenner’s buzzworthy Kylie Cosmetics brand, which is two years old.
Prosperous sales coupled with a commitment to inclusivity make us more than amped to see what Rihanna has in store to shake up the fashion intimates space.
While we’re still waiting on any official confirmation from Rihanna regarding the specifics of the collection, retail partnerships, or the anticipated launch date, one thing’s for sure—your future favorite bra could be a Savage x Fenty BadGal RiRi original.
This article originally appeared on Harper’s BAZAAR US.