In September, Proenza Schouler introduced sister label Proenza Schouler White Label, aka PSWL, a more bank-balance-friendly extension of the brand’s already successful collection that will focus on more affordable casual pieces including denim, t-shirts, and sweatshirts.
Related article: Proenza Schouler Is Launching A New, More Affordable Line
And now you can see the collection, as modelled by PSWL’s campaign star, Chloe Sevigny. Shot by photographer Ricky Saiz the campaign has more of a relaxed, more downtown vibe—a foil to the typical Proenza lady.
“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer,” designers Jack McCollough and Lazaro Hernandez, said in a statement.
“We are excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design.”
Related article: New York Fashion Week: 10 Best Looks From Proenza Schouler FW17
The collection is due to drop on November 6 on proenzaschouler.com
Related article: 21 Chic Tote Bags For Every Occasion You Can Think Of
From: Harper’s BAZAAR UK