Given the celebrities that have chosen Stella McCartney for their special day—Amal Clooney and Meghan Markle, to name just two—it’s surprising that the British designer is just now officially stepping into the bridal game.
It all started after Markle’s nuptials in May, when the Duchess shed her long-tailed Givenchy gown in favor of a slinky McCartney dress for the evening reception. Not long after, the fashion label announced that it would be selling replicas of Markle’s look. Dubbed the “Made with Love” dress, it was produced in a limited run of only 46 garments, half produced in black and half in white.
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Now, Stella McCartney is expanding that one design into a full 17-piece “Made with Love” bridal collection. The looks are clean-lined and unfussy, and according to McCartney herself, are aimed at a certain kind of bride.
“I think that in this day and age the wedding day is something very different to how it’s traditionally perceived,” she said. “I think that the house of Stella McCartney really represents something a little more effortless, and that’s incredibly reflecting of the bride and her personality and what she wants to wear even outside of that important day.”
In other words, not everyone wants to drown themselves in bows and jeweled trim on their big day. And if a royal bride feels that way, it’s a good sign that the tide is shifting toward a more minimal chic.
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McCartney’s bridal collection will be available in the brand’s stores by private appointment, as well as retailers like Nordstrom and Net-a-Porter. And fortunately, this time, there are more than 46 gowns in stock.
This article originally appeared on Town and Country.
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