The worlds of American luxury and sportswear meet in the Coach X Champion collaboration. And fronting the campaign—photographed and directed by Alessandro Simonetti—are model Paloma Elsesser and TikTok stars Wisdom Kaye, Maha Gondal and Jeffrey Tung.
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The limited edition series combines Coach’s impeccable craftsmanship with Champion’s streetwear aesthetics. The result? Leather bags, leather jogger pants, sweaters and shearling jackets sporting both brand’s signatures—Coach’s story patch and Champion’s emblematic C-logo.
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As part of Coach’s creative director Stuart Vevers‘ ongoing mission to revitalise the heritage American luxury brand, the label embraces the digital Gen-Z world of TikTok by releasing “How to Coach a Champion” challenges on the social media platform.
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“I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share,” said Vevers in a press statement. “I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate.” he added.
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“The opportunity to partner with Stuart and the Coach team and merge the design expertise, as well as the great heritage of these two iconic American brands, is what was so inspiring,” said Champion Chief Global Design Officer Ned Munroe in a press statement. “To be able to pair Champion’s roots in sport with Coach’s exceptional craftsmanship creates the opportunity for Champion’s iconic styles to come to life through a new and elevated lens.” he continued.
Click through the gallery below for our favourite pieces from the series.
The collection will be able at Coach’s Wisma Atria outlet from 3 February 2021. Prices range from $165 to $3,500.
- Stuart Vevers