Victoria Beckham, the brains behind one of our time’s most philosophical quotes, “I can’t concentrate in flats!” is launching her most surprising endeavor yet: a partnership with Reebok.
Following a year of several collaborations, including a capsule collection for Targetand an ongoing beauty partnership with Estée Lauder, the designer is now joining forces with a major sports brand for another new collection, marking her first foray into athletic wear. Although additional details of the Reebok x Victoria Beckham collection have yet to be revealed, it’s likely the long-term partnership will include both apparel and footwear.
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If you have any doubts about how a pair of Reebok sneakers could get the Posh seal of approval, Beckham shared a sneak-peek posing in the brand’s Club C sneakers on Instagram.
“Having the opportunity to realize my aesthetic within a sportswear environment is something that I have long wanted to do, Beckham said in a statement from the brand.”Partnering with Reebok will enable me to further promote my vision in a new category. It’s incredibly exciting to work with such an iconic brand that epitomizes my belief in encouraging women to be the best version of themselves.”
While the designer has already mastered chic suiting, polished outerwear, and sleek accessories within her own namesake brand, we could all use a little bit of her signature style to spice up our athleisure looks, too. (Sorry, did you think you could make it through this article without a Spice Girls reference?)
Beckham joins Reebok’s growing list of inspiring female partners including Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor, in the brand’s ongoing mission to empower women.
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From: Harper’s BAZAAR US