Every year, the Victoria’s Secret show brings its famous bejewelled Angels together for what is consistently a glittery catwalk extravaganza. It’s the most-watched fashion event of the year (800 million tune in annually) with around $12 million (about £9.2 million) spent on putting the spectacle together – a huge figure considering most catwalk shows cost an estimated $1million (about £700,000).
Here’s everything we know about the 2018 show so far:
The location of the Victoria’s Secret show changes frequently; it’s previously been held everywhere from London and Paris to Miami, LA and New York. Last year’s took place in Shanghai. The brand has steadily been building presence in mainland China, with a total of 26 stores across the country, so it made commercial sense to take the Angels there. While this year’s location has yet to be announced, it’s likely to be a key market for the lingerie label.
All the models will then travel to the location together via a VS private jet providing many an Instagram opportunity.
A date for this year’s show has yet to be confirmed (and presumably won’t be until the location is announced), but it generally takes place towards the end of November or beginning of December every year. It’s then broadcast on TV and online a few days later.
Often less is more when it comes to the VS show, with models typically showcasing little more than lingerie, heels and a pair of wings. There are always ‘themes’, like ‘sexy sportswear’ or ‘sexy nightwear’ or ‘sexy fairyland nymphs’ – and, despite the theatrical and often playful costumes, the underwear always takes centre stage (of course, let’s not forget the entire point of this is to sell knickers).