Last night, the Prada Resort 2019 collection hit the runway, attracting celebrities, designers, and models to New York City where the show took place in a space designed by Herzog & de Meuron.
While Chanel brought an actual cruise ship to the runway for its Cruise 2019 show in Paris, Prada kept things lowkey, but no less dramatic.
#PradaResort19 takes place on floor 7. Here, the building’s naked structure with its expressive concrete pillars becomes visible: a space of powerful sculptural beauty. The space, designed by @herzogdemeuron, is kept as open and empty as possible for the fashion show. Only one new element is added to the space: large floating panels, adapted from the size of the existing windows that define the space from the outside. The semi-transparent panels reflect the cityscape outside and thus transfer images of the real city deep inside the space of the show. In addition to the real image of the city, other images of virtual cityscapes are projected onto the boards. The models walking the runway also appear on the surface of the panels. The result is an intriguing mix of inside and outside, of analogical and virtual realities. Artificial light enhances reflection and transparency within the red, dark silver, and black show space. To enhance the artificiality and to contrast with the sunset outside red panels and a lighting system installed on the windows create an “augmented sunset” atmosphere. Experience the space designed by #herzogdemeuron via link in bio.
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With heavy nods to the ’90s, WWD described the collection as “geeky-cool” and “inclusive of specific references to the spring 1996 collection in which she famously thrust ‘ugly’ prints into the forefront for fashion.”
Fashionista agreed that “Many of the pieces felt like revamps of prior Prada classics,” noting that the current trend for recycling retro looks appeared to have inspired Prada’s Resort 2019. Here, a “fresh take on a classic”:
The collection also featured a plethora of hats:
And the show was attended by numerous celebrities, including Selena Gomez, Dakota Fanning, Marc Jacobs, Uma Thurman, Claire Danes, Lily Collins, Baz Luhrmann, Alexa Chung, Ava DuVernay, Katherine Langford, Sasha Lane, and Chloë Sevigny, the majority of whom wore Prada.
The show was also live-streamed in Times Square, and the runway itself “mirrored New York’s frenetic energy,” according to Prada. This cyclical effect continued as images of the models walking in the show “were played and distorted on hanging, transparent screens throughout the set”:
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This article originally appeared on Harper’s BAZAAR US.
Additional reporting by Hanan Haddad