There’s an innate sense of responsibility that goes along with being an American heritage brand. In recent years, under the tutelage of creative director Stuart Vevers, Coach has tapped into a certain stylized sense of Americana in their collections. For Fall 2017, Vevers has envisioned a young tomboy, juxtaposing “the great American outdoors and early New York hip-hop.” This play between rural versus urban manifested physically in the runway itself. Decorated to look like a prairie with its dry grasses and numerous tumbleweeds, Vevers has evidently designed a collection of clothes that can go from the dustbowl to downtown with ease.
The collection featured printed western dresses, ruffle skirts, baseball caps, and leather jackets. But the collection soared in its abundant use of shearling. Exaggerated collars and lapels, hood linings, the aforementioned baseball caps, and trim on leather jackets were covered in cozy, downy shearling. A series of printed puffer coats were unexpected odes to hip-hop history, ever so slightly oversized for utility but not overwhelmingly so to become costume.
Handbags and accessories were vibrant and playful. Printed with flowers, cherries, and even dinosaurs, the purses were small but eye-catching. Vever’s describes the collection as having, “An air of growing up, yet always with humor and playfulness, in the melting pot of New York City.” The collection indeed pulled from a variety of sources to create a stylized hybrid of the prairie and the city, the high and the low.
By Anthony Palliparambil
See more of the latest coverage from the New York Fashion Week fall/winter 2017 shows here.