Few things in life are more precious than friendships, so it’s little wonder Fendi chose to honour the unique bonds people share through its latest campaign… but with a fashionable twist, no less! Putting an adorable spin on the term BFF (it originally stands for “Best Friends Forever”), the Italian fashion powerhouse dreamt up #BaguetteFriendsForever, a charming series of short films featuring groups of women on the search for—what else?—the iconic Baguette bag.
Since its launch, the three-episode campaign has seen the likes of actresses Tan Zhuo and Qiao Xin, Japanese model Hikari Mori and Korean DJ Peggy Gou traverse Shanghai and Hong Kong, with the bag at the core of their adventures. For the last installment, the film followed social media influencers Caro Daur, Natasha Lau and models Ebonee Davis and Melissa Martinez as they hit the pulsating streets of the Big Apple to hunt down a unique sequinned Baguette.
Check the full video above (hint: watch until the very end for a special guest appearance!), or watch the other installments at fendi.com.