Fendi will celebrate its 90th anniversary later this year by staging a unique haute-fourrure show in Rome.
Set to take place on 7 July, the show is designed to show off the brand’s craftsmanship in fur. Fendi opened its first boutique in 1926 (in Via del Plebiscito, Rome) with a small fur workshop and today is the only worldwide luxury label to have its own in-house fur atelier.
“An haute-fourrure fashion show in Rome is the best way to celebrate Fendi’s 90-year anniversary, as it expresses our roots and DNA, while transmitting daring creativity and craftsmanship in furs,” says Pietro Beccari, Fendi chairman and CEO. “Rome is a magical and eternal city and its represents Fendi’s values, tradition and historic patronage while looking towards the future.”