Unboxing a brand new handbag is the fashion equivalent of that new car smell, except better. But, after a few wears and a number of rain drizzles, that fresh leather scent starts to fade. Thankfully, Fendi has solved this conundrum by collaborating with legendary perfumer Francis Kurkdjian to create scented handbags.
2019 saw plenty of innovation when it comes to perfume: Diptyque launched a collection of scented stickers and jewellery, while Jo Malone London created the ‘Scent To Go’, a lightweight disk that slowly releases fragrance, perfect to slip in your gym bag.
But it’s Fendi who has taken the perfume game to a whole other level with a scented version of its iconic leather Baguette bag.
Currently enjoying a revival from its previous status as the Noughties ‘It’ bag, you can’t scroll through your Instagram feed without seeing an editor or influencer slinging a Fendi Baguette over their shoulders. Now, the Italian fashion house has given the classic design a 2.0 overhaul, this time complete with fragrance.
The scented bag collection features leather infused with ‘FendiFrenesia’, the exclusive fragrance designed by perfumer Francis Kurkdjian. Fendi describes this new signature scent as “leathery and musky”.
The best part? According to Fendi the scent will last for an astonishing four years. If only everyone could get on board, maybe the tube would be a more pleasant experience…
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An exclusive, multi-sensory experience in the making: introducing the #FendiFrenesiaBaguette in scented Selleria leather, created in collaboration with the world-renowned French perfumer @franciskurkdjian. #FendiBaguette #SilviaVenturiniFendi #maisonfranciskurkdjian #FendiXDesignMiami #DesignMiami
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SO HOW DOES IT WORK?
When you purchase a scented Baguette bag you’ll also get a 5ml bottle of perfume with it, which can be either applied to the skin or sprayed onto a card hidden inside your bag to enhance the scent.
Fendi explained that its inspiration for creating the concept came from feminine individuality: “A bag is something so feminine, like the best friend of a woman, she holds all her life in it, her secrets. And a fragrance is something that is really one of the most personal things for a woman”.
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#FendiFrenesiaBaguette: crafted from the finest Cuoio Romano leather tinged with #Fendi’s iconic yellow hue and scented with the #FendiFrenesia fragrance using a signature technique developed by @franciskurkdjian. #FendiBaguette #SilviaVenturiniFendi #maisonfranciskurkdjian #FendiXDesignMiami #DesignMiami
As with everything groundbreaking, the collection is limited edition and is on sale now with prices starting at £430 for a Nano Baguette. We predict you’ll need to snap these up ASAP before they sell out.
This article originally appeared on Harper’s BAZAAR UK.
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