Ferragamo's Spring Summer 2023 Campaign Unlocks Bold, Sexy Elegance
'A New Dawn' has arrived for Ferragamo
Bold, graphic and sensual are the key words behind Ferragamo’s Spring Summer 23 campaign, “A New Dawn,” photographed by Rafael Pavarotti. Capturing Creative Director Maximilian Davis’ vision of elegance with ease, the campaign images are shot against Ferragamo’s signature bright red backdrop, standing in stark, vibrant contrast with the sunset-coloured clothes of this collection.
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Photo: Ferragamo
Photo: Ferragamo
Contemporary codes shine through ombré patterns, which also adorn the brand’s signature Wanda handbags, while elegant linear silhouettes appear to be cut with near-perfect precision. Sheer fabrics, cheeky leg slits and off-the-shoulder necklines tease a little without showing too much. Sophisticated and standout, these are clothes made for the modern woman who knows what she wants, who understands that elegance is innate and attitude is everything.
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Photo: Ferragamo
A diverse cast of distinctive identities stars in this new campaign to illustrate the breadth and depth of what it means to wear Ferragamo loud and proud. Equal parts self-confidence and sensual luxury, the Ferragamo attitude is one of assertive independence.
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Photo: Ferragamo