Dr. Jill Biden‘s First Lady style streak has officially begun.

This morning, the new FLOTUS opted for a custom fuchsia dress by American designer Brandon Maxwell as she attended an inaugural prayer service at the White House with her family, Vice President Kamala Harris, and Second Gentleman Doug Emhoff.

Related article: US Vice President Kamala Harris Wears A Polished Prabal Gurung Look To The Inaugural Prayer Service

First Lady Jill Biden Wears Brandon Maxwell on Day One in the White House
President Joe Biden and First Lady Jill Biden (Photo: Mandel Ngan/Getty Images)

She paired the wool crepe sheath dress, which featured a tulip hem, with a matching face mask and nude pumps. Dr. Biden completed the look with a handful of accessories: layered pearl necklaces and bracelets, gold bangles, and a gold watch.

With the decision to wear Maxwell, the First Lady continues to show her support for U.S. designers. Maxwell, who was born in Texas, bases his eponymous brand in New York City. Before launching the label in 2015, he was a stylist and fashion director for Lady Gaga, who sang the national anthem at yesterday’s swearing-in ceremony.

Related article: Why Everyone At The Inauguration Dressed In Monochrome Colours

President Joe Biden and First Lady Jill Biden
Photo: Alex Wong/Getty Images

The First Lady’s rosy-hued number follows the turquoise coat and dress by the NYC-based brand Markarian she wore on Inauguration Day. Later that evening, she followed up with a white coat and silk dress by Gabriela Hearst, both embroidered with the official flowers of every U.S. state and territory. The design was a subtle nod to the new administration’s mission of national unity.

Dr. Biden, a longtime educator who plans to continue teaching full time during her husband’s presidency, has more up her sleeve than thoughtful, intentional fashion. As she promised at the Democratic National Convention, “[Joe] and Kamala will work as hard as you do every day to make this nation better. And if I have the honor of serving as your First Lady, I will, too.”

Related article: Lady Gaga Wears Schiaparelli Haute Couture To The Biden–Harris Inauguration

This article originally appeared on Harper’s BAZAAR US