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Front Row At Milan Fashion Week With Samsung

Front Row At Milan Fashion Week With Samsung

Four days, 12 shows and 7 presentations concluded Milan Fashion Week. Here are some of our favourite images, documented with Samsung’s latest Galaxy Z Flip

MFW FW20

Before the gloom of Covid-19 hit Italy overnight, its fashion capital Milan played host to a spectacular fall/winter 2020 season, as well as a slew of Korean A-list names. In the absence of Asian celebrities from everywhere else, K-star power was strongly felt in the city. Singer-songwriter IU (Lee Ji-eun) kickstarted the week at Gucci, where models stood on a rotating glass carousel, dressed splendidly in Creative Director Alessandro Michele’s signature hotchpotch of varied references from hippie to grunge. At Moncler Genius, we shuffled between 12 creatively curated installations (reinterpreted by designers like JW Anderson and Rimowa) while rubbing shoulders with Hwang Min-hyun from boyband NU’EST and Hollywood star Will Smith.

Blackpink's Lisa Manoban greeted screaming fans with a killer smile on the steps of Fondazione Prada while we checked in at Bar Luce, designed by American director Wes Anderson and set up within the same compound, for the ’gram. As always, Miuccia Prada had spot-on solutions to what women want in this day and age—masculine pieces like a belted jacket with strong shoulders, paired with delicate ones like a fringed skirt—which were a nod to power without sacrificing femininity.

At Fendi, Silvia Venturini Fendi championed diversity by casting plus sized as well as older models for her show. The House also explored new territory with London-based tech and lifestyle accessory brand Chaos to introduce smartwatch charms, earphone cases and other 'technology jewellery'. Elsewhere during the week: Emporio Armani introduced its R-EA recycled capsule collection with messages on sustainability running across four walls; Korean actress Rachel Park Min-young, who was announced as the face of Tod’s a few days earlier, was in attendance to witness Creative Director Walter Chiapponi's debut collection for the brand; Versace’s first show combining both menswear and womenswear showed an abundance of signature chain mail and baroque prints; and Korean superstar Song Hye-kyo’s surprise appearance at Bottega Veneta concluded the K- star-studded week.

Feature seen in Nuyou.

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Gucci’s rotating glass carousel brought the backstage upfront as centrestage.
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Korean singer-songwriter IU at Gucci's show.
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Thai Actress Davika Hoorne and Australian Influencer Kim Jones.
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Models at Brunello Cucinelli presentation.
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Models “skiing” on the wall at Moncler Grenoble’s creative installation space.
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Moncler Craig Green installation.
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Korean boy-group NU’EST’s member Hwang Min-hyun alongside models at Moncler 1952 Man's installation space.
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Local influencer Nellie Lim capturing Max Mara's runway moment with Samsung Galaxy Z Flip.
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Backstage at Max Mara.
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Influencers Venice Min and Nellie Lim spotted outside Max Mara's show.
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Taiwanese influencer Molly Chiang spotted outside Max Mara's show.
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Gucci is bringing back the iconic Jackie bag in pastel colour and introducing the new mini size.
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The Furla 1927 collection welcomes a new addition that features the arch monogram.
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Korean girl-group Blackpink’s member Lisa Manoban at Prada.
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Prada transforms show space into a public arena with a series of sliding and interlocking planes.
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Prada bowling bag spotted outside show venue.
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Chinese model He Cong strutted down the runway in Fendi's leopard-paisley print.
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Japanese music duo and twins Amiaya at Fendi show.
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American model Bella Hadid strutting down Moschino's runway.
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Taiwanese influencer Molly Chiang at Moschino's show.
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Emporio Armani's running messages on sustainability across show space's four walls.
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Samsung Galaxy Z Flip at Sportmax show seat.
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Southeast Asian influencers unite: Singapore’s Nellie Lim, Vietnam’s Chau Bui and Malaysia’s Venice Min caught taking a welfie with Samsung Galaxy Z Flip at Sportmax.
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Bvlgari 2020 Fall Winter new 7 Ways bag.
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Sergio Rossi 2020 Fall Winter presentation.
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Tone-on-tone situation at Sergio Rossi presentation with Samsung Galaxy Z Flip.
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Donatella Versace greeted the guests and took her bow after the show through the giant LED screen.
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Versace captured live audience on giant LED screen as runway backdrop.
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Honeycomb mirror installation at Bally presentation.
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Korean superstar Song Hye-kyo at Bottega Veneta.
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Signing off Milan Fashion Week with my statement accessory Samsung Galaxy Z Flip and fashion influencer Nellie Lim.
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