Milan fashion Week is in full force and Italian heritage label Furla has just unveiled a new logo. One that mimics an arch of a door, the new logo is elegantly understated while still capturing the brand’s 90-year-old historic spirit of passion, creativity, inclusiveness and joy.
Unveiled during their exclusive Spring/Summer 2020 Presentation at Palazzo Isimbardi in Milan, guests were greeted with the shape of the new Furla logo as they walked through rooms discovering the brand’s latest collection. The interactive spaces allowed guests to experience what Furla has in store for the future in terms of design and ideas, while showcasing some of the newest must-have accessories for next season.
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Fortunately, we won’t have to wait till next year to get our hands on Furla’s newest offerings as the Furla 1927 line will be available to buy now. Inspired by timeless sophistication and paired with the classic heritage of Italian craftsmanship, the Furla 1927 bags are presented in a neutral colour palette. Their contemporary design includes their new font logo and turn-lock detail shaped like an arch, underlining the brand identity. It stands for heritage, identity and craftsmanship.
Two other lines that will be available next season that was featured at the presentation was the ‘Furla Pillow’ which is a variation of the ‘Furla 1927’, a crossbody bag in ultra-soft nappa leather. Then there is the ‘Furla Piper’ bags, a re-imagined beloved Furla style which has been added with the new font logo and a turn-lock metal detail shaped like an arch at the front.
Discover the Furla 1927 line below.
The new limited edition Furla 1927 line will be available from now at select stores globally, including Furla Marina Bay Sands, Furla Paragon and Furla Jewel Changi Airport in Singapore.
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