Behind-The-Scenes Of Rihanna's Puma Creeper Shoot
In honour of the new styles released in the collab
Update, 27/11: Rihanna's Puma Creeper took the sneaker world by storm when it was released a couple months ago (it sold out during pre-sale in just 3 hours), and now the singer-turned-creative director is making a follow-up on the footwear scene. Three new versions of the Creeper were released recently—in a soft pink, deep blue, and off-white—along with re-releases of the original styles—in black, white and khaki—in additional sizes.
Take a look behind the scenes at the photoshoot, starring Rihanna herself alongside Travi$ Scott.
Original post, 15/9: Rihanna has officially launched the first design from her collection for Puma.
The global brand ambassador and creative director for Puma Women took inspiration from New York's punk rock scene to create the Puma Creeper, transforming the bestselling Puma Suede shoe.
Musician, record producer and rumoured boyfriend of Riri, Travi$ Scott stars in the first-ever Puma by Rihanna campaign alongside the singer, who also directed the shoot.
FENTY for @puma #THECREEPER Shot by @tommunrostudio
A photo posted by badgalriri (@badgalriri) on Sep 14, 2015 at 9:59am PDT
"I am so excited to finally introduce the Puma Creeper to the world," says Rihanna. "Partnering with Puma has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The Puma Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible."
#THECREEPER preorder is live puma.com/creeper A photo posted by badgalriri (@badgalriri) on Sep 14, 2015 at 10:03am PDT
The Creeper is available from puma.com and selected retailers globally from 18 September, with fresh color and material combinations launched from 25 September onwards, throughout 2016.