Gigi Hadid Designed Swimsuits For Frankies Bikinis
Hadid's friendship with Frankies founder and creative Francesca Aiello influenced the 98-piece line.
By HALIE LESAVAGE - published
The best summer memories usually aren't made alone. They're collective moments with people you love, whether on a weeklong surf retreat or perched around a fire pit in your backyard. So when Frankies Bikinis founder and creative director Francesca Aiello picked a celebrity collaborator for her label's summer swim drop, she chose a longtime friend who shared some of her best memories growing up in Malibu—Gigi Hadid.
The two channeled their side-by-side girlhoods spent on the beach, plus personal details from Hadid's current life on her farm in Pennsylvania, into their first Frankies Bikinis collection together. The line dips heavily into sentimental prints and feminine cuts, and it's expansive: 98 pieces including swimsuits and ready-to-wear across two drops, in sizes XS–XXL.
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Photo: Alana O'Herlihy
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From floral prints to easygoing matching lounge sets, the collection is meant to feel like home (and the friendships that evoke similarly cozy feelings.) "We designed this collection with so much love, and I believe that really shines through in the details within the fabrics, prints and styles we chose to use," Hadid said. "Both Frank and I have very social lives but also are big homebodies, and the collection really embodies that side of us."
You'll see that down-home sensibility in the carefree campaign for the line, shot by another childhood friend, Alana O’Herlihy. There are also hidden details within the fabrics, including a double-take of a toile printed one-piece which reveals a tree stump Hadid chose to represent her relationship with Aiello, plus a mother and baby deer to symbolize motherhood.
"The opportunity to work with Gigi on this collection has been a dream come true," Aiello tells BAZAAR.com. "We grew up spending our days at the beach in bikinis, so to be able to now design a collection of swimwear and loungewear—something that we grew up living in—together is really a full circle moment for the both of us."
This article originally appeared in Harper's BAZAAR US