Gigi Hadid Shows Off Her Boxing Skills In New Reebok Campaign
The model of the moment lands her first-ever fitness campaign
During Milan Fashion Week, Gigi Hadid impressed everyone with her self defense skills while thwarting off Vitalii Sediuk, the "celebrity prankster" who grabbed her in the middle of the street—an act she later thanked her boxing coach for. Today, she's using those boxing skills for something much better: a spot in Reebok's #PerfectNever fitness campaign.
Related article: Gigi Hadid’s Complete Hair Evolution
Marking her first-ever fitness contract, the model shows off her impressive strength and ultra-fit body in a boxing ring for the athletic brand's empowering campaign. Launched back in July, Reebok's #PerfectNever campaign previously featured UFC fighter Ronda Rousey in a raw video encouraging women to embrace their imperfections. Now, it's Gigi's turn.
Related article: First Look: Gigi Hadid For Tommy Hilfiger
"Working out isn't only physical for me. It's mental. It helps me escape the noise in my head. It's the only time my mind goes quiet," Hadid said in a statement. The campaign, which shows Hadid like we've never seen her before (this is a far cry from walking the runway), hopes to inspire women to use physical fitness as an escape from "the negativity that surrounds them daily."
Related article: Gigi Hadid’s Bombshell Style
Watch a sneak-peek at Hadid showing off her skills in the ring below:
From: Harper's BAZAAR US