During Milan Fashion Week, Gigi Hadid impressed everyone with her self defense skills while thwarting off Vitalii Sediuk, the “celebrity prankster” who grabbed her in the middle of the street—an act she later thanked her boxing coach for. Today, she’s using those boxing skills for something much better: a spot in Reebok’s #PerfectNever fitness campaign.
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Marking her first-ever fitness contract, the model shows off her impressive strength and ultra-fit body in a boxing ring for the athletic brand’s empowering campaign. Launched back in July, Reebok’s #PerfectNever campaign previously featured UFC fighter Ronda Rousey in a raw video encouraging women to embrace their imperfections. Now, it’s Gigi’s turn.
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“Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet,” Hadid said in a statement. The campaign, which shows Hadid like we’ve never seen her before (this is a far cry from walking the runway), hopes to inspire women to use physical fitness as an escape from “the negativity that surrounds them daily.”
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Watch a sneak-peek at Hadid showing off her skills in the ring below:
From: Harper’s BAZAAR US