Givenchy is Entering E-Commerce With a New Omni-Channel Platform

The brand's website redesign ties in with Clare Waight Keller's upcoming debut

Givenchy

Photo: Givenchy

Givenchy has unveiled a new look for its website — and part of its sleek design can be credited to the vision of its latest Artistic Director, Clare Waight Keller. Conceptualised together with digital innovation agency R/GA London, the launch is significant in many ways: It builds hype for Waight Keller’s official debut at the House (the runway show is happening in Paris in less than 10 days) and marks Givenchy’s onward push into the digital realm.

Related article: Clare Waight Keller Named Artistic Director At Givenchy

Givenchy

Photo: Givenchy

Related article: Your First Look At The New Givenchy Under Clare Waight Keller

Givenchy

Photo: Givenchy

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The result is an experience that feels comprehensive and immersive. Users not only get to shop for their favourite products online, they are also brought deeper into universe of the House with cool features such as virtual access to fashion shows, plus the chance to browse through Givenchy’s archives while receiving updates about new releases and exclusive merchandise. The first of which is the “White” collection — a series of five iconic pieces such as the sweater and t-shirt in the pristine hue — that will be made available immediately after Paris Fashion Week.

Check out www.givenchy.com for more.

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