Google Arts and Culture

Recently, the Google Arts and Culture team travelled to over 40 countries to visit iconic sites in each for a project called “We Wear Culture”. Through this project, they have made it possible to virtually explore iconic moments in fashion that changed its course forever. These moments range from Chanel making the “Little Black Dress” an essential in every woman’s wardrobe to Marilyn Monroe’s classic red heels which the world now sees as a symbol for power and sexiness. Over 180 cultural institutions from around the world participated to illustrate the way in which fashion in a true art form and has the power to impact a society. Google used advanced technology including 360 degree views, street views and high pixel resolutions to preserve and display these collections.

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The National Heritage Board of Singapore has also contributed to this global project and three exhibitions as well as hundred artefacts are now available online. These include the Peranakan Museum’s exhibitions — Singapore, Sarong Kebaya and Style, Enter the World of Peranakans and Nyonya Needlework: Embroidery & Beadwork in the Peranakan World: Embroidery & Beadwork in the Peranakan World.

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On top of this, some very influential names are on the list for this incredible virtual exhibition, including Christian Dior, Coco Chanel, Audrey Hepburn, Oscar de la Renta, Vivienne Westwood and Yves Saint Laurent.

We Wear Culture is available online at and through the Google Arts & Culture app on iOS and Android for everyone.

Related article: The World According To Coco Chanel

By Amisha Jhawar