Gucci is serious about reducing the environmental impacts of the fashion industry – the house announced today, 12 September, that it’s now completely carbon neutral.
In a statement, the brand said that it’s offsetting all its annual greenhouse gas emissions through four REDD+ projects that support forest conservation around the world.
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Marco Bizzarri, President and CEO of Gucci, said: “A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG (greenhouse gas) emissions across our supply chains.”
“Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability.”
Gucci operates with a ‘scrap-less program’, which uses far less water and chemicals to treat leather and reduces the GHG emissions related to transport.
The fashion house was quick to point out that we have a long way to go in terms of helping the planet.
“This is just not enough nor will it happen fast enough given the sustainability challenges we are up against in our industry and the reality of our global climate and biodiversity crises,” said Bizzarri.
“Gucci is setting an ambitious new precedent through our carbon neutral commitment.”
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This isn’t the first step that Gucci has taken in becoming the world’s leading environmentally-friendly fashion house. In 2015, the label announced a 10-year sustainability strategy and by 2020 it aims to use 100 per cent renewable energy in its factories.
The announcement marks a step in the right direction, but the industry still has a long way to go – fashion remains the second biggest polluting industry in the world, after the oil arena.
This article originally appeared on Harper’s BAZAAR UK.