Gucci Celebrates Chinese New Year With Mickey Mouse Collaboration
To mark the year of the rat - or, in this case, the mouse
Photo: Courtesy
Gucci Chinese New Year collection
In celebration of Chinese New Year, Gucci has released a fun new Mickey Mouse-themed collection. The collaboration is to mark the year of the rat, beginning 25 January, by celebrating Disney's most famous cartoon rodent.
The ready-to-wear and accessories collection features a mix of new designs and Gucci classics, all adorned with that iconic cartoon mouse, spanning everything from jumpers, shoes and bags to small leather goods, baseball caps and scarves.
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The playful, vintage-inspired pieces utilise '80s fabrics and prints, but with a Disney twist; Mickey's face smiles out from between the Mini GG canvas pattern, or appears front and centre on a bag, or in enamel form on jewellery.
The collaboration has been brought to life with a lighthearted ad campaign which is set in the Disney theme park in California. The video and imagery was shot by photographer and director Harmony Korine and stars Gucci ambassador and actress Ni Ni, actor Earl Cave and designer, stylist and poet Zoë Bleu. The campaign stars join Mickey as he goes about his day in Disneyland.
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Photo: Courtesy
"The colourful energetic imagery has the look of holiday postcards, and the eclectic, surreal spirit of today’s Gucci is perfectly at home in the fantasy world of Disneyland," explains a press release from Gucci. "Through Harmony Korine’s distinctive lens it is easy to see how Disneyland inspires an uninhibited, childlike sense of fun."
Photo: Courtesy
Gucci Chinese New Year collection
The Chinese New Year collection is available to buy in selected retailers worldwide, with several Gucci stores featuring dedicated window displays. Bespoke entertainment will also be available via the Gucci app, digitally bringing the Disney character to life for users who will be able to see themselves wearing the signature Mickey Mouse ears.
The Gucci Chinese New Year collection celebrating Mickey Mouse is available to buy now.
Creative Director: Alessandro Michele. Art Director: Christopher Simmonds. Photographer: Harmony Korine. Hair Stylist: Alex Brownsell. Make Up: Thomas De Kluyver. Styling by Alessandro Michele. Ni Ni’s Make up: Gao Jian
This article originally appeared on Harper's BAZAAR UK.
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