Gucci Embraces Pro-choice References Throughout Cruise Collection

The Italian fashion house hosted its latest show in Rome last night

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Last night, the fashion set headed to the Capitoline Museums in Rome for Gucci’s cruise 2020 show, where creative director Alessandro Michele paid tribute to freedom – particularly with regard to women’s bodies, with pro-choice emblems seen throughout the collection.

This year’s show location is one of several historic buildings in which Gucci has chosen to present its annual cruise collection, including the Cloisters of Westminster Abbey and the Palatine Gallery at Pitti Palace in Florence.

The Musei Capitolini is considered to be the first modern museum in history, opening to the public in 1734. In Michele’s show notes, he described how he visited the cultural location throughout his youth, allowing show-goers a glimpse into his inspiration for the collection, which, as with most of his designs, referenced the conversation between past and present.

Related article: Inside Gucci’s Cruise 2020 Show In Rome

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A recurring theme throughout the collection was that of a pro-choice point of view, an of-the-moment mention considering the changing laws taking place in Alabama and across the United States. As well as an embroidered uterus on the front of one of the gowns, the feminist slogan from the 1970s, ‘My Body, My Choice’ was emblazoned on the back of a jacket.

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‘My Body My Choice’ is a feminist slogan from the 70s which appears on the reverse of this jacket seen before the #GucciCruise20 fashion show by @alessandro_michele. This piece echoes the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. @museiincomuneroma #AlessandroMichele #MuseiCapitolini

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A uterus is embroidered on a pleated long sleeve gown designed by @alessandro_michele, moments before the #GucciCruise20 fashion show at @museiincomuneroma in Rome. This piece reflects the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. #AlessandroMichele #MuseiCapitolini

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“This piece echoes the creative director’s continuing vision of freedom, equality and self-expression,” Gucci wrote on Instagram. “Since founding Chime for Change in 2013 — the global campaign that represents and advocates for gender equality — Gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice.”

Aside from the political references, the show was also filled with togas and robes inspired by Ancient Rome, jewellery referencing Hercules and pieces which could be likened to the habits worn by nuns. This was met with more niche modern touches, including Mickey Mouse motifs and the bold and eccentric prints and designs that Michele’s Gucci has become so well known for.

The likes of Salma Hayek, Harry Styles and Zoe Saldana took in the collection on the front row, alongside editors and influencers, all of which were given a bright torch to hold up in order to see the collection as the show took place almost completely in the dark. Styles then performed alongside Stevie Nicks at the show’s after-party.

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This article originally appeared on Harper’s BAZAAR UK.

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