Photo: Courtesy of Gucci

Italian fashion brand Gucci has teamed up with British artist and photographer Nick Waplington to produce a limited edition book, Blind For Love. Published by Assouline, only 1,000 copies have been made available, so head over to to get your copy now! Meanwhile, here are five reasons why the tome is worth a space in your bookshelf:

1. Blind For Love is a visual documentation of Gucci’s Cruise 2017 show—a production that went down in history as the first fashion show to be held on the grounds of the Westminster Abbey.

Related article: An English Affair: Alessandro Michele’s Storybook Fashion Romance At Gucci

Photo: Courtesy of Gucci

2. The show was Creative Director Alessandro Michele’s romantic ode to all-things British, so it made sense that he teamed up with the one of the best British talents for the book.

Photo: Courtesy of Gucci

3. And if you’re unfamiliar with Waplington, the 51-year-old photographer’s aesthetic is “marked by eclecticism and juxtaposition”. He also utilises “painting, video, computer-generated imagery, sculptures” among others in his body of work.

Related article: All The Best Looks From The 2016 LACMA Art + Film Gala Presented By Gucci

Photo: Courtesy of Gucci

4. Interested to know what happens behind the curtains? The book provides a compelling insight to all the effort required to put together a fashion show. Expect to see pictures that capture all the important behind-the-scenes moments.

Related article: Milan Fashion Week: 10 Best Looks From Gucci Spring 2017

Photo: Courtesy of Gucci

5. “Are you going to Scarborough Fair?/ Parsley, sage, rosemary & thyme/ Remember me to one who lives there/She once was a true love of mine…” Models walked around the Cloisters to an evocative rendition of the “Scarborough Fair”, a traditional English tune. The lyrics now appear throughout the book, further underscoring the collection’s poetic vibe.

By Gerald Tan