Starring Dakota Johnson, Gucci Unveils Latest Styles From Its Signature Jackie 1961 Handbag Line
Dakota Johnson stars in a new film which revisits the iconic handbag’s storied origins
A truly timeless handbag transcends the traditional. By pushing the boundaries of what feels chic, modern and of the moment, such a signature handbag becomes an emblem of the era in which it was born - and sets the trends for years to come. Gucci's Jackie 1961 does just that, redefining the staple accessory time and time again with its sleek silhouette and worldly attitude.
Photo: Gucci
A long-standing mainstay for the house, 'The Jackie' has been a perpetual presence on the arms of celebrities and other celebrated figures around the world since its debut in 1961 - solidifying its status as a go-to accessory for the sophisticated. Its newest design marks another key milestone in the handbag's over 60-year history. The original model sought to exemplify the jet-setting lifestyle which Gucci came to be associated with in the 1960s and '70s, while new sensibilities were introduced in 1999 and 2009 to give the handbag new life, introducing its contemporary intuition to a new generation of buyers.
Presented in three different sizes - the mini, small and medium - across a full spectrum of colours, the versatility of the bag's design comes into full display with this latest style revamp. Clean lines, quality material and the iconic GG Supreme canvas all come together in the design, encapsulating the essence of effortless style. Made to be a practical and thoughtful companion for the wearer, the handbag takes on a personality of its own, with another notable new feature being the longer and removable shoulder strap, which comes either in leather or as a chain.
Photo: Gucci
Photo: Gucci
This latest inflection point in the line's storied history stars actress Dakota Johnson, marking the beginning of a new chapter through the house's latest campaign. Making her way through the city of Los Angeles with different versions of the handbag in hand, the brand's campaign video - captured by Glen Luchford - illustrates how there's a Jackie 1961 for every occasion in your life. Paying homage to previous iterations of the handbag, Johnson breathes new life into the Jackie 1961 story, showing that when a certain attitude comes together with a specific era, the resulting magic spans decades - and personas.