Gwyneth Paltrow launched goop.com in 2008 and while style has always been an intrinsic element to the lifestyle newsletter and site—it’s only now that it has its very own fashion line, goop Label. Based on a see-now, wear-now model, goop Label will drop an edition of up to five new basics every month. Like so much of goop, goop Label is based upon Paltrow’s steadfast favorites—developed and produced in Italian factories that work with the likes of Dries van Noten and Vetements.
This second edition from the new label contains two items: a black dress and navy coat. The coat in particular is inspired by the first men’s overcoat Paltrow ever bought, “something John Bender from The Breakfast Club might have worn,” she explains. The inspiration comes down to dressing for the season. “October is one of those tricky transitional months,” Paltrow explains, “Impetuous temperatures from day to day, the advent of layers, plus longer nights that are full of promise. It adds up to wardrobe essentials that have to work a little harder to meet the challenge and their flexibility makes them all the more valuable.” To get in virtual line for goop Label, goop acolytes can sign up for a wait list that will alert them when new product hits.
From: Harper’s BAZAAR US