With Coachella just around the corner, H&M is about to launch its second collection in collaboration with the celebrity-loved festival.
Folky blouses, printed jumpsuits and floppy hats make up the H&M Coachella uniform for 2016, which is modelled by Julia Cumming and Hailey Baldwin.
“Last year, H&M was the first brand to team up with Coachella to develop a clothing collection,” Ross Lydon, a designer at H&M explained. “The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season… To us, Coachella is about using fashion and music to express energy, and that is what is reflected in this collection.”
The H&M Loves Coachella collection will launch in store and online on 31 March.
From: Harper’s BAZAAR UK
