Here's How Chanel Pulled Off The Coolest Pop-Up Ever At Pedder On Scotts
Plus, how to get a one-of-a-kind Chanel Airlines experience!
Imagine the chicest airport on earth, right at your doorstep, replete with the most covetable accessories, bags, shoes, beauty products and the latest spring/summer 2016 collection—and you'll probably have a very good idea of what the Chanel x Pedder on Scotts pop-up has in store for you.
Karl Lagerfeld's exuberant interpretation of airport fashion and the art travel is now on display at a two week-long pop-up store—the French brand's first-ever venture outside of a physical store in Singapore—that pays homage to its fabulous Spring 2016 set at the Grand Palais (here's a refresher). So think: lacquered conveyor belts, double C-logoed push carts, airport trolleys bedecked with sleek, silver tweed jackets and rippling silk dresses that will melt even the most well-travelled fashionista and make them go, awwww.
Besides shopping the ready-to-wear and accessories collection (we've got our eye on those light-up sandals and Coco Cases!), the Chanel Beauty Lounge has also been transported to Pedder on Soctts and proffers up a limited selection of products, where travel essentials are neatly on hand. Need a quick touch up on your manicure? Chanel's Vernis ‘Marinière' (only the coolest blue nail colour for Spring) is the perfect answer for sky-high style. The French fashion house's iconic J12 and Première watches, including the latest J12 Mirror and Première Rock Pop, will also be available here—you know, in case you need to keep yourself on track for that private jet to Maalifushi for a rejuvenating weekend.
Sounds like the airport of your dreams? Here's how you can immerse yourself the full Chanel Airlines experience: Head over to chanelxpedderonscotts.com and register yourself for boarding. You'll then receive a QR code to check in with the Chanel hostesses at the store, where you'll get an exclusive invitation to the Chanel Travel Lounge at Changi Airport Terminal 3 in return.
The Chanel x Pedder on Scotts runs from 24 March to 3 April 2016 at Level 2, Scotts Square, 6 Scotts Road.
By Pakkee