Tommy Hilfiger is to follow in the footsteps of fashion brands Versace, Armani and Bulgari, opening his first hotel in Miami’s South Beach.
The fashion mogul reportedly purchased the Raleigh Hotel for $70 million in 2014 and plans to turn the 109-room residence into a smaller membership-based luxury hotel. He has stressed that the hotel is a personal venture as opposed to a brand project, so the signature Hilfiger colours of red, white and blue will not necessarily feature in the design scheme.
The boutique hotel will include 88 larger rooms, a spa, a health club and a restaurant. The cost of membership has not been confirmed, but the budding hotelier intends to price it above the neighbouring Soho Beach House’s $2000 yearly fees. Members will have first priority on the rooms and the hotel’s amenities.
Renovations will begin at the end of this year and are estimated to take 18 months. In the meantime the hotel is open for reservations, with prices starting from $435 a night, but rates will increase following the re-design.
The designer plans to open similar hotels in other cities, saying “If you look at LA, Aspen, New York, London, these are also great cities for us and if and when we get the right locations we will expand into the cities.” Watch this space.